How long does it take you to make a Reel that gets people not just to like, but to donate?
At our client’s, the answer is 10–20 minutes. If that’s you too, keep reading – this ad was written for you.
Who are we?
We are IBI Co, a recruitment agency based in Varna, Bulgaria, licensed by the Bulgarian Employment Agency (Certificate No. 2981). This role isn’t with us but with our client: an international, technology-driven fundraising platform. People from many countries use it to raise money for medical treatment, surgery and other important causes – for themselves, their families, or people they have never met.
The platform operates across several markets and is building a new team right now. Processes are clear, and the work is built around AI – not as an experiment, but as the way things get done. We run the hiring process end to end, so everything about your application goes through us.
Why this role is different
Let’s be honest from the start. This is not a social media manager role, and it’s not an influencer role. Nobody here makes content “for awareness” or counts likes. Every post has one goal – a donation.
Behind every campaign there is a real person with a real need. A well-made video can be the difference between a campaign that reaches its target and one that stalls at 10%. So the pace is high: many campaigns, many videos, fast testing – and constant attention to what actually works.
If you’ve mostly made posts for brand awareness, or one Reel takes you an hour, this probably isn’t your role. If you love seeing a video you posted in the morning turn into real action by the afternoon, read on.
What you’ll do
• Go through new campaigns on the platform and find the strongest story and angle in each
• Create Reels, Stories, TikToks and Shorts – from idea and script to edit and final call to action, fast and several a day
• Write hooks, captions and calls to donate and share, adapted to different markets
• Test variations – opening shot, copy, sound, format – and track shares, visits and donations
• Double down on what works and quickly drop what doesn’t
• Work in a fully AI-based workflow for research, copy, visuals, video, voiceover and translation
• Bring attention back to campaigns with new developments or slowing momentum
What your day looks like
You start by checking the campaigns: which are new, which are doing well, which need a push. You pick the stories with the most potential and decide which angle will unlock them – the person behind the campaign, the specific goal, the progress so far, or the urgency.
Then you produce. Script, a hook for the first 2 seconds, edit, copy, call to action – done. AI helps with research, translation, voiceover and copy variants, so you can focus on the story and the creative call. A video takes you 10–20 minutes, so several campaigns get done in a day.
Then you look at the numbers: what held attention, what got shared, what brought people to the campaign page and to a donation. Based on that, you make new variants, adapt for another market or change the approach.
You’re our person if you
• Have experience in a high-volume, results-driven environment – e-commerce, a performance agency, iGaming, online media, UGC, cause campaigns or your own monetised channel
• Work fast in CapCut, Canva and similar tools and produce a finished Reel in 10–20 minutes
• Know how to stop the scroll in the first 2 seconds
• Think in results – you can show a video that drove action (sign-up, purchase, donation) and name the number
• Have a story about a video that flopped – and what you changed afterwards
• Use AI every day in your work
• Have good working English
A big plus if you
• Speak Macedonian, Serbian, Romanian or Russian – languages open up more markets to work on
• Have localised content for different countries
• Have coordinated people or a team
What we offer
• Net monthly salary of €1,150–1,500 depending on experience, with room to grow after proven results
• A real path to Market Lead – each market on the platform has a lead, and that could be you
• International markets and campaigns that matter to real people
• A new team with clear processes and a modern, AI-based way of working
• Based in Varna, Bulgaria [on-site / hybrid – to be confirmed]
• A fast hiring process with quick feedback
How to apply
Your portfolio speaks louder than your CV. Send us:
• an up-to-date CV
• links to 3 of your videos – and for each, the goal and the result, in numbers
• how many videos per week you produced in your last role
• a few sentences on how you use AI in your work
Applications without examples and numbers cannot be considered – not because we’re not interested in you, but because the numbers are what tell us whether this role fits you.
What happens next
Step 1 – We review your portfolio and get in touch if your profile fits.
Step 2 – A 30-minute live practical test: you get real material from a campaign and make one Reel with a hook and a call to donate, in your own software.
Step 3 – An interview about your results – the videos that worked and the ones that didn’t.
Step 4 – A final task for finalists: how you would approach five real campaigns.
Frequently asked questions
Do I need experience with causes or donations? No. What matters is that you’ve made videos with a clear goal and a measurable result – in e-commerce, performance, iGaming, media or your own channel. The logic is the same: a video that gets someone to do something.
Do I need to be on camera? No. This isn’t an influencer role or the face of a brand. We’re looking for the person behind the video – the story, the edit, the hook and the call to action.
A video takes me 30–40 minutes. Should I still apply? Tell us honestly in your application. Speed is one of the main things we measure, and the practical test will show where you are. If your pace improves quickly, that shows too.
What language will the videos be in? Campaigns come from different countries, so content is adapted to different markets. AI helps with translation and voiceover, and local languages are a plus.
What exactly is the test? You get real material from a campaign – photos, text, video – and have 30 minutes to make one Reel with a hook and a call to donate, in your own software. We look at how long it takes, whether it stops the scroll in the first 2 seconds, and whether the call to action is clear.
All applications are treated in full confidence. Our services are free for candidates.
