Head of E-commerce & Business Development
Build. Scale. Lead.
We’re looking for an experienced Head of E-commerce & Business Development to lead and grow our B2C e-commerce business.
This is a leadership role for someone who combines commercial thinking, digital marketing expertise, operational excellence and strategic vision. You’ll be responsible for driving profitable growth while working closely with internal teams and external partners.
Your mission
You’ll own the overall performance of our e-commerce business by balancing marketing efficiency, customer experience, technology, pricing strategy and business development.
Rather than executing every task yourself, you’ll provide strategic direction, coordinate specialists and ensure every part of the business works together toward sustainable growth.
What you’ll do
Commercial Growth & Marketing
- Define acquisition and retention strategies across all digital channels.
- Lead and challenge external Performance Marketing agencies.
- Drive CRM and Email Marketing initiatives to increase Customer Lifetime Value.
- Monitor and improve key commercial metrics including CAC, ROAS, MER and CLV.
- Coordinate internal marketing teams and external creative partners.
E-commerce Operations
- Own the performance and continuous improvement of our Shopify ecosystem.
- Lead UX, CRO and customer experience initiatives together with specialized partners.
- Develop pricing strategies that maximize profitability while ensuring healthy inventory turnover.
- Oversee platform improvements, integrations and operational excellence.
- Use data and analytics to support strategic business decisions.
Business Development
- Identify and launch new marketplaces and international sales opportunities.
- Explore new revenue streams and commercial partnerships.
- Support the expansion of our B2C business into new markets.
- Lead strategic growth initiatives from concept to execution.
What we’re looking for
- Proven experience leading a successful B2C e-commerce business.
- Strong understanding of digital marketing, performance advertising and customer retention.
- Commercial mindset with experience managing business performance and profitability.
- Experience with Shopify, ERP integrations and modern e-commerce technologies.
- Strong analytical skills and data-driven decision making.
- Excellent leadership, communication and stakeholder management skills.
Why join us?
You’ll join a company with strong foundations and ambitious growth plans.
Major transformation projects—including Shopify migration and ERP implementation—have already been successfully completed. The next chapter is focused on scaling the business, expanding into new markets and unlocking new revenue opportunities.
You’ll work alongside experienced colleagues and trusted external partners. Your role is to lead, prioritize, make strategic decisions and create long-term business value.
If you’re excited about building a high-performing e-commerce business rather than simply managing an online store, we’d love to hear from you.
