ELEVATE HR

25.07.2025

Redefining What Success Looks Like in Employer Branding

Let’s get something out of the way: employer branding isn’t a formula. You won’t find a universal blueprint that applies equally well in a fintech startup, a logistics giant, and a regional healthcare group. The work is contextual, nuanced, and dee...

18.07.2025

4 min

„The Benefits That Truly Matter”: What Bulgarian Employees Want vs. What They Receive

It’s 2025, and the Bulgarian labor market is caught between two competing narratives: the one employers think they’re writing, and the one employees are actually living. On one hand, companies believe they’re becoming more competitive by offer...

11.07.2025

5 min

7 Types of Toxic Managers and 3 Tools to Help You Overcome the Situation

The workplace can often be challenging, especially when dealing with a toxic manager. Whether you're new to the job market or an experienced professional, encountering poor leadership can significantly impact your professional and personal ...

27.06.2025

3 min

How to Actually Make Recruitment Marketing Work on Social Media

You’ve probably heard it a hundred times: “You should post more on social media if you want to attract better candidates.” Easy to say. Harder to do. Because here’s the thing recruitment marketing on social media isn’t just about putting ...

17.06.2025

4 min

Results from the wherewework Regional Survey: Employees' Expectations vs. Company Reality

Nearly half of Bulgarians would change jobs for a higher salary and bonuses, wherewework regional survey shows 48% of Bulgarians would change jobs if a better opportunity arose, according to a new survey by the online platform ...

15.05.2025

4 min

How to Write a Recommendation from an Employer: A Template, 5 Do's & 5 Don'ts

Writing a recommendation from an employer is a significant task that can greatly impact an employee's future opportunities in finding new work. A well-crafted recommendation highlights the candidate's skills, achievements, and character, while ...

02.05.2025

2 min

The Annual Employee Evaluation: How It Contributes to High Efficiency in the Company

The annual employee evaluation is one of the main processes that influences the success and efficiency of any company. This process not only allows employers to assess their employees' progress, but it also serves as a motivator for their ...

25.04.2025

4 min

Can an Employer Refuse Paid Leave?

The question can an employer refuse paid leave? is frequently asked among workers in Bulgaria, particularly when seeking a balance between professional and personal commitments. Paid leave is a fundamental right for employees, regulated by the ...

15.04.2025

2 min

Measuring the Intangible: The Role of Communication in Employee Feedback

At wherewework, we believe employee feedback is more than data — it’s dialogue. But turning that dialogue into action starts with something often overlooked: communication. That’s why we’re excited to feature this article by Ana Dinkova...

13.03.2025

4 min

10 HR Trends for 2025: How to Build a Competitive HR Strategy

The world of human resources is evolving rapidly, and 2025 is already bringing significant changes. Employers must be prepared to adapt their HR strategies to the new challenges in order to remain competitive. From digitalization to work-life ...

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