ELEVATE HR

25.07.2025

Redefining What Success Looks Like in Employer Branding

Let’s get something out of the way: employer branding isn’t a formula. You won’t find a universal blueprint that applies equally well in a fintech startup, a logistics giant, and a regional healthcare group. The work is contextual, nuanced, and dee...

18.07.2025

4 min

„The Benefits That Truly Matter”: What Bulgarian Employees Want vs. What They Receive

It’s 2025, and the Bulgarian labor market is caught between two competing narratives: the one employers think they’re writing, and the one employees are actually living. On one hand, companies believe they’re becoming more competitive by offer...

27.06.2025

3 min

How to Actually Make Recruitment Marketing Work on Social Media

You’ve probably heard it a hundred times: “You should post more on social media if you want to attract better candidates.” Easy to say. Harder to do. Because here’s the thing recruitment marketing on social media isn’t just about putting ...

17.06.2025

4 min

Results from the wherewework Regional Survey: Employees' Expectations vs. Company Reality

Nearly half of Bulgarians would change jobs for a higher salary and bonuses, wherewework regional survey shows 48% of Bulgarians would change jobs if a better opportunity arose, according to a new survey by the online platform ...

05.05.2025

3 min

How HR Can Build Real Inclusion Through Hiring (Without the Corporate Theater)

Let’s be honest. Inclusive hiring isn’t just a phrase we drop in job ads. It’s not something you fix with a bullet point about company values or a few smiling faces on the careers page. Inclusion begins the moment someone considers applying. It’s ...

08.04.2025

2 min

A New Chapter Begins: Kaderabotim.bg rebrands as wherewework

The moment has arrived! After weeks of preparation, we are thrilled to officially bring Bulgaria’s platform under the wherewework brand. This transition is a key step in our global vision of creating a unified, internationally recognized job pl...

03.04.2025

3 min

3 Steps to Your Dream Job: How to Write a Job Application Sample 2025?

In today’s fast-paced world, finding the perfect job requires not only skills but also well-prepared documents. One of the key elements in applying for a job is crafting a professional job application. In this article, we’ll explore three si...

13.03.2025

4 min

10 HR Trends for 2025: How to Build a Competitive HR Strategy

The world of human resources is evolving rapidly, and 2025 is already bringing significant changes. Employers must be prepared to adapt their HR strategies to the new challenges in order to remain competitive. From digitalization to work-life ...

21.11.2024

2 min

Top Employers 2024 | The Most Admired Companies to Apply to in 2025

Employees Recognize Bulgaria’s Top Employers for 2024 in an Independent Online Ranking This is the third Bulgarian edition of the annual ranking from the international platform Kaderabotim.bg, which highlights key employers across va...

15.11.2024

3 min

What is recruitment NOT?

Today, we continue our series of articles offering "reverse definitions" on topics relevant to HR. In this article, we’re discussing what recruitment is NOT. As you probably know, recruitment is essential for any organization aiming to bring in ta...

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