ELEVATE HR

24.10.2025

How Artificial Intelligence Is Transforming the Recruitment and Hiring Process

In the dynamic era of digital transformation, artificial intelligence (AI) is becoming a key ally for human resource management, especially in the areas of recruitment and hiring. Bulgarian companies are facing serious challenges: massive volumes ...

17.10.2025

3 min

7 Reasons Why Writing a Review About Your Employer Can Boost Your Professional Life

In an increasingly digital and interconnected workplace, writing an anonymous review about your employer is a powerful tool for shaping your career trajectory. According to a 2025 MIT Sloan Management Review study, a toxic workplace culture is ...

01.08.2025

3 min

How to Keep the People That Are Ready to Leave: 3 Strategic Errors That Undermine Retention in Bulgaria

In 2025, employee mobility is no longer a trend. It’s a fact. HR leaders in Bulgaria face a growing pressure: talent is scarce, expectations are evolving, and companies that once relied on loyalty are now learning that loyalty must be earned and m...

25.07.2025

3 min

Redefining What Success Looks Like in Employer Branding

Let’s get something out of the way: employer branding isn’t a formula. You won’t find a universal blueprint that applies equally well in a fintech startup, a logistics giant, and a regional healthcare group. The work is contextual, nuanced, and dee...

18.07.2025

4 min

„The Benefits That Truly Matter”: What Bulgarian Employees Want vs. What They Receive

It’s 2025, and the Bulgarian labor market is caught between two competing narratives: the one employers think they’re writing, and the one employees are actually living. On one hand, companies believe they’re becoming more competitive by offer...

27.06.2025

3 min

How to Actually Make Recruitment Marketing Work on Social Media

You’ve probably heard it a hundred times: “You should post more on social media if you want to attract better candidates.” Easy to say. Harder to do. Because here’s the thing recruitment marketing on social media isn’t just about putting ...

17.06.2025

4 min

Results from the wherewework Regional Survey: Employees' Expectations vs. Company Reality

Nearly half of Bulgarians would change jobs for a higher salary and bonuses, wherewework regional survey shows 48% of Bulgarians would change jobs if a better opportunity arose, according to a new survey by the online platform ...

05.05.2025

3 min

How HR Can Build Real Inclusion Through Hiring (Without the Corporate Theater)

Let’s be honest. Inclusive hiring isn’t just a phrase we drop in job ads. It’s not something you fix with a bullet point about company values or a few smiling faces on the careers page. Inclusion begins the moment someone considers applying. It’s ...

08.04.2025

2 min

A New Chapter Begins: Kaderabotim.bg rebrands as wherewework

The moment has arrived! After weeks of preparation, we are thrilled to officially bring Bulgaria’s platform under the wherewework brand. This transition is a key step in our global vision of creating a unified, internationally recognized job pl...

03.04.2025

3 min

3 Steps to Your Dream Job: How to Write a Job Application Sample 2025?

In today’s fast-paced world, finding the perfect job requires not only skills but also well-prepared documents. One of the key elements in applying for a job is crafting a professional job application. In this article, we’ll explore three si...

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